Graphic products such as cards, books, brochures or scientific studies its also about that people like to use it. How can graphics and layout be used to provide information or to make them understandable and to stimulate the user to read on? With print products, the choice of paper and book binding can communicate the topic even more clearly.
Digital products are products without a physical nature. As a result, the design focuses particularly strongly on usability and on communicating the content. How is the application designed that it is intuitive to use and the information to be communicated is in the foreground?
Fractal patternFractal patterns are structures that have a high self-similarity – the pattern consists of many smaller copies of itself. Although fractals are subjected to rigorous mathematics and geometry, they are visually fluent, almost floral and very natural. You can decide by yourself, how many steps or how many reduced-size copies of the fractal you want to use. So you can create a compressed or an open area and thus a very dynamic pattern. - graphic without color
- 400g paper
- press cut
Mobility study 'we talk data‘For the mobility study of MHP and Motor Presse Stuttgart, the task was to develop and design a layout that on the one hand reflects the topic of mobility and on the other hand clarifies the lage number of graphical datas (by reitzen) and informations for the reader and makes it easy to understand. Collaboration with Freiland Design. - layout design
- perfect binding
User manual for employeesThe user manual is intended for internal company use. Porsche employees, dealers and distributors can find out how to use their new IT system and find help on how to work with it. The structure of the brochure was particularly important here - specific topics needed to be found quickly and the layout needed to convey complex content clearly and understandably. The visual language and small icons lighten up the complex topic. Collaboration with Freiland Design. - layout design
- saddle stitching
Whitepaper 'A.I.dea Book‘The MHP white paper „A.I.dea Book“ is a collection of articles about artificial intelligence. In the book, observations and empirical values, as well as ideas and solution approaches around the topic are sketched out. Exactly this sketching out is supposed to visualize the layout. All graphics in the book are hand-drawn and a handwriting font was specially developed for the inscription. The spiral binding underlines the whole design. Collaboration with Freiland Design. - layout design
- handwriting font design
- spiral binding
Design of a special handwriting font to visualise the concept of 'sketching ideas‘.
Information books for employeesThe 5 information books are only intended for internal use by Mercedes Benz, for dealers and service employees who can inform themselves about the new topic ‚Mercedes connect me‘. The aim was to design the books in such a way that the new topic and the information about it can be grasped quickly and clearly and that they are structured in such a way that they also function as reference works and one can search for specific information. Collaboration with P3, text by Alexia Angelopoulou. - layout design
- icon design
- book binding
- slipcase for all 5 books