It‘s less about owning
but more that you like to use it.

The user and the intuitive use itself are in the foreground of the design. The focus is not only on the pure mechanical and physical use, but rather on the experience through all senses, the formal design or the content-related transfer of information. Depending on the product, material and production technology, whether classic craftsmanship or new technology, are involved.

Wood cut by water or laser

opens up new possibilities in design and production and also reduces offcuts. In additional to the new processing possibilities, wood is particularly appealing due to its warm feel and the beautiful way it ages - by developing a patina - and is interesting as a material for many everyday objects.

Kitchen tools

Wardrobe 'Butterfly‘

Clay is a weathering product of rocks.

A malleable mass, which is transformed, by high temperatures, again into a stone-like solid state. Depending on the composition and mining area, there are very different types of clay. Each clay thus has its own character; unique in color and texture, sometimes with a fine or, through the addition of fireclay, with a coarse structure. The excitement lies in the relevant combination of material, object, its use, shaping and surface structure.

It is also fascinating what machine-like precision man is capable of working with their hand, but the difference to industrial production is still made by the craftsman themselves. With the hand you can always influence the production process and change it to a greater or lesser extent. Imperfection and perfection, as well as the small details, give the objects a unique character. If you want to reproduce exactly the same objects in the same wall thickness, you can also choose the cheaper industrial production. Industrial production or craftsmanship alone do not represent quality, the useful application of one or the other technique is crucial.

Ceramic series 'Dry Earth'

Tableware

handmade porcellan vase with colored grains

Ceramic series 'Colored Grains'

Ceramic objects for Walter Knoll booth

Ceramic series 'Small Bricks'

Ceramic series 'Elements on Fire'

Ceramic objects for MAS

Cigar ashtray

Concrete

can be cast in almost any mold in which it solidifies in a stone-like state. Depending on the mold surface, the surface of the object can become shiny or matte, and depending on the additives, it can be coarse or fine. The excitement lies in the contrasts with each other.

Papier in 3D und neuem Kontext

The fiber forming process works in a similar way to classic paper-making, except that the screen is formed three-dimensionally and thus three-dimensional products can be produced, mainly from waste paper. The best-known example of this is the egg packaging. Depending on the form, the end products can have enormous stiffness and stability. Due to its three-dimensionality, paper can thus be thought of in a completely new context.

Wastepaper basket made out of wastepaper

Shopsystem 'Cellwall‘

Graphical products

Graphic products such as cards, books, brochures or scientific studies its also about that people like to use it. How can graphics and layout be used to provide information or to make them understandable and to stimulate the user to read on? With print products, the choice of paper and book binding can communicate the topic even more clearly.

Information brochures

Fractals

User Manual

Study 'We Talk Data'

Whitepaper 'A.I.dea Book‘

Digital products

Digital products are products without a physical nature. As a result, the design focuses particularly strongly on usability and on communicating the content. How is the application designed that it is intuitive to use and the information to be communicated is in the foreground?

Microsite and App

Website Freiland Design