YHD is a research-based design studio. It develops and produces both client-specific projects and its own products.
Studio series
In independent research and analysis, the focus is less on specific briefs, more on curiosity that leads to exciting discoveries and insights. The haptic research focuses on raw materials, manufacturing processes, circular economy, and the connection between human, environment, and object. These aspects are examined in more detail through experimentation. The discoveries and insights are then translated into design concepts and transferred to concrete products. Products that people enjoy using, that invite a closer look, and awaken curiosity. In self-initiated projects, the entire process from idea to end product can be viewed, controlled, and realized holistically.
Selected projects
Results of the researches and are also reflected in projects and customer-specific work. Each project is characterized by a hands-on and experimental approach.
About YHD
The design studio YHD develops and designs both client-specific projects and its own products in the studio workshop. Through the haptic and experimental approach, materials and processes are explored in greater depth. The focus is on the connections between people, environment, and objects. Design functions as a tool through which the gained insights and connections can be integrated into everyday life and society. When we shape and change our lives with products, these should be well-designed in order to have a positive impact—sustainable, circular, socially responsible, and designed that people enjoy using them.
Yvette Hoffmann – Designer and Maker
“I see myself more as a design craftsperson. In my work as a designer, the focus is on everyday objects that people intuitively enjoy using, whether tableware, furniture, or print media. As a craftsperson, I experiment and explore, in the sense of ‘understanding by doing,’ various topics, different materials, as well as new and old techniques. For me, design is a tool with which one can create a good environment and positively influence people.”
„It‘s less about owning things and more about the joy of using them—that you intuitively reach for them because you want to use them. You don‘t quickly throw away things you like to use. That, too, is a form of sustainability.“
Yvette Hoffmann studied product design at the State Academy of Fine Arts in Stuttgart and founded her design studio in Stuttgart in 2011. In addition to client commissions, self-initiated projects, and experiments, she collaborates with companies, other creatives, and experts across various design fields.
Contact
If you are interested in a collaboration or a studio product, or if you would like to share ideas and thoughts, please feel free to get in touch at the following address:
Address
Lindenspürstr. 29c
70176 Stuttgart
Germany
Tel +49 (0)711 93554071